Advertising & IMC: Principles and Practice (11th Edition) (What's New in Marketing)

Principles

by: Sandra Moriarty · Nancy Mitchell · Charles Wood · William D. Wells

Hardcover

ISBN: 978-0-13-448043-5

ISBN-10: 0-13-448043-0

Pearson · 2018

See also:
2018PaperbackAdvertising & IMC: Principles and Practice, Global Edition
2014HardcoverAdvertising & IMC: Principles and Practice, 10th Edition
2011HardcoverAdvertising & IMC: Principles and Practice, 9th Edition
2011Loose LeafAdvertising & IMC: Principles and Practice