Advertising & IMC: Principles and Practice, 10th Edition

Principles

by: Sandra Moriarty · Nancy Mitchell · William Wells

Hardcover

ISBN: 978-0-13-350688-4

ISBN-10: 0-13-350688-6

Pearson · 2014

See also:
2018PaperbackAdvertising & IMC: Principles and Practice, Global Edition
2011HardcoverAdvertising & IMC: Principles and Practice, 9th Edition