Advertising & IMC: Principles and Practice, 9th Edition

Principles

by: Sandra Moriarty · Nancy Mitchell · William D. Wells

Hardcover

ISBN: 978-0-13-216364-4

ISBN-10: 0-13-216364-0

Pearson · 2011

See also:
2018PaperbackAdvertising & IMC: Principles and Practice, Global Edition
2014HardcoverAdvertising & IMC: Principles and Practice, 10th Edition