Marketing Strategy and Competitive Positioning

Positioning

by: Graham Hooley · Brigitte Nicoulaud · Nigel Piercy

Paperback

ISBN: 978-0-273-74093-3

ISBN-10: 0-273-74093-8

Financial Times/ Prentice Hall · 2011

See also:
2017PaperbackMarketing Strategy and Competitive Positioning
2007PaperbackMarketing Strategy and Competitive Positioning
2003PaperbackMarketing Strategy and Competitive Positioning
1998HardcoverMarketing Strategy and Competitive Positioning