|   | by William D. PerreaultPaperback ISBN: 978-0-07-726242-6 ISBN-10: 0-07-726242-5 McGraw-Hill · 2008 | 
| See also (possibly by other authors): | ||
| 2013 | Hardcover | BASIC MARKETING: A Marketing Strategy Planning Approach | 
| 2011 | Paperback | Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition (Ball State University) | 
| 2010 | Hardcover | Basic Marketing: A Marketing Strategy Planning Approach | 
| 2008 | Hardcover | Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition | 
| 2008 | Paperback | Basic Marketing, a marketing strategy planning approach (MULTIMEDIA LECTURE SUPPORT GUIDE VOLUME 2) |