Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

Marketing

by: William D. Perreault Jr. · Joseph P. Cannon · E. Jerome McCarthy

Hardcover

ISBN: 978-0-07-338105-3

ISBN-10: 0-07-338105-5

McGraw-Hill/Irwin · 2008
See also:
2013HardcoverBASIC MARKETING: A Marketing Strategy Planning Approach
2010HardcoverBasic Marketing: A Marketing Strategy Planning Approach
2008PaperbackBasic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)