BASIC MARKETING: A Marketing Strategy Planning Approach

MARKETING

by: William D. Perreault Jr. · Joseph P. Cannon Assistant Professor · E. Jerome McCarthy

Hardcover

ISBN: 978-0-07-802898-4

ISBN-10: 0-07-802898-1

McGraw-Hill Education · 2013

See also:
2010HardcoverBasic Marketing: A Marketing Strategy Planning Approach
2008HardcoverBasic Marketing: A Marketing Strategy Planning Approach, 17th Edition