| title | ISBN-13 | year of publication |
|---|---|---|
| Advertising | 978-0-02-425250-0 | 1984 |
| Advertising | 978-0-02-425100-8 | 1979 |
| Cases in Advertising | 978-0-02-425120-6 | 1981 |
| Marketing Management Cases: Planning and Executing Marketing Strategy | 978-0-02-425300-2 | 1986 |
| Marketing management cases: Planning and executing marketing strategy | 978-0-02-425070-4 | 1980 |
| Marketing management cases;: Planning and executing marketing strategy | 978-0-02-425080-3 | 1975 |
M W · W. M. · W.W. · William M. · William W.