Marketing management cases: Planning and executing marketing strategy

Weilbacher

by William M Weilbacher

Paperback

ISBN: 978-0-02-425070-4

ISBN-10: 0-02-425070-8

Macmillan · 1980

See also:
1986PaperbackMarketing Management Cases: Planning and Executing Marketing Strategy
1975PaperbackMarketing management cases;: Planning and executing marketing strategy