Marketing management cases;: Planning and executing marketing strategy

Weilbacher

by William M Weilbacher

Paperback

ISBN: 978-0-02-425080-3

ISBN-10: 0-02-425080-5

Macmillan · 1975

See also:
1986PaperbackMarketing Management Cases: Planning and Executing Marketing Strategy
1980PaperbackMarketing management cases: Planning and executing marketing strategy