Marketing Management Cases: Planning and Executing Marketing Strategy

by William M. Weilbacher

Paperback

ISBN: 978-0-02-425300-2

ISBN-10: 0-02-425300-6

Macmillan Pub Co · 1986

See also:
1980PaperbackMarketing management cases: Planning and executing marketing strategy
1975PaperbackMarketing management cases;: Planning and executing marketing strategy