V. Kasturi Rangan

K. R. · V. K.

titlemedia typeISBN-13year of publica-
tion
other author(s)
Business Marketing StrategyPaperback978-0-07-114673-91995
Business Solutions for the Global Poor: Creating Social and Economic ValueHardcover978-0-7879-8216-42007John A. Quelch · Gustavo Herrero · Brooke Barton
Going to Market: Distribution Systems for Industrial Products   "978-0-07-103225-41989E. Raymond Corey · Frank V. Cespedes · Harvard Business School Press
Marketing Management Text and CasesPaperback978-0-07-124218-92004Rajiv Lal · John A. Quelch
Marketing Management Text and CasesHardcover978-0-07-296762-32004Rajiv Lal · John Quelch
Problems and Cases in Healthcare Marketing   "978-0-07-288776-12004John Gourville · John Quelch
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management   "978-1-59139-766-32006Marie Bell

Harvard Business Review Press · Jossey-Bass · McGraw-Hill

 

V. Kasudev Aatre