by: Rajiv Lal · John Quelch · V Kasturi Rangan
Hardcover
ISBN: 978-0-07-296762-3
ISBN-10: 0-07-296762-5
McGraw-Hill/Irwin · 2004
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by: Rajiv Lal · John Quelch · V Kasturi RanganHardcover
ISBN: 978-0-07-296762-3 ISBN-10: 0-07-296762-5 McGraw-Hill/Irwin · 2004 |
| See also: | ||
| 2004 | Paperback | Marketing Management Text and Cases |