Marketing Management Text and Cases

Marketing

by: Rajiv Lal · John A. Quelch · V.Kasturi Rangan

Paperback

ISBN: 978-0-07-124218-9

ISBN-10: 0-07-124218-X

McGraw Hill Higher Education · 2004

See also:
2004HardcoverMarketing Management Text and Cases
2001PaperbackMarketing Management: Text Cases