A N · s. a. · [s.n.] · Scott A.
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Database Marketing: Analyzing and Managing Customers | 978-1-4419-0332-7 | 2009 | Robert C. Blattberg · Byung-Do Kim |
| Database Marketing: Analyzing and Managing Customers | 978-0-387-72578-9 | 2008 | Robert C. Blattberg · Byung-Do Kim |
| Sales Promotion: Concepts, Methods and Strategies | 978-0-13-788167-3 | 1990 | Robert C. Blattberg |
| Sales Promotion (Marketing Science Institute Relevant Knowledge Series) | 978-0-9657114-1-8 | 2002 | |
| The History of Marketing Science | 978-981-4596-47-3 | 2014 | Russell S. Winer |
Marketing Science Institute · Prentice Hall · Springer