by: Robert C. Blattberg · Scott A. Neslin
Hardcover
ISBN: 978-0-13-788167-3
ISBN-10: 0-13-788167-3
Prentice Hall · 1990
|
|
by: Robert C. Blattberg · Scott A. NeslinHardcover
ISBN: 978-0-13-788167-3 ISBN-10: 0-13-788167-3 Prentice Hall · 1990 |
| See also: | ||
| 1995 | Paperback | Sales Promotion: Concepts, Methods, and Strategies |