Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

by: Robert C. Blattberg · Byung-Do Kim · Scott A. Neslin

Paperback

details (USA).
(see also: eBook (Kindle))

details (UK).
(see also: eBook (Kindle))

details (Germany).
(see also: Kindle Ausgabe)

details (Canada).
(see also: eBook (Kindle))

ISBN: 978-1-4419-0332-7

ISBN-10: 1-4419-0332-1

Springer · 2009