| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Equity: Building and Managing Relationships As Valuable Assets | 978-0-87584-764-1 | 2001 | Gary Getz · Jacquelyn S. Thomas |
| Database Marketing: Analyzing and Managing Customers | 978-1-4419-0332-7 | 2009 | Byung-Do Kim · Scott A. Neslin |
| Database Marketing: Analyzing and Managing Customers | 978-0-387-72578-9 | 2008 | Byung-Do Kim · Scott A. Neslin |
| Sales Promotion: Concepts, Methods, and Strategies | 978-0-13-442302-9 | 1995 | |
| Sales Promotion: Concepts, Methods and Strategies | 978-0-13-788167-3 | 1990 | Scott A. Neslin |
C B · R. B · R. C. · Robert B. · Robert C.
Harvard Business Review Press · Prentice Hall · Springer