R. M. · R. McKenna · Regis MacKenna
| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Access-marketing | 978-3-527-50037-6 | 2002 | ||
| Crossing the Chasm | 978-0-88730-717-1 | 1995 | Geoffrey A. Moore · Moore | |
| Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers | 978-1-84112-063-8 | 1998 | Geoffrey A. Moore | |
| Marketing de relaciones | 978-84-493-0003-5 | 1999 | ||
| Real Time Marketing. Der Schnellere gewinnt | 978-3-907100-24-0 | 2002 | Regis MacKenna | |
| Real Time: Preparing for the Age of the Never Satistied Customer | 978-0-87584-794-8 | 1997 | ||
| Relationship Marketing: Successful Strategies For The Age Of The Customer | 978-0-201-62240-9 | 1993 | ||
| Relationship Marketing: The Book That Defined The Age Of The Customer | 978-0-7382-0819-0 | 2003 | ||
| The Regis Touch: New Marketing Strategies For Uncertain Times | 978-0-201-13964-8 | 1986 | ||
| Tiempo Real | 978-970-651-403-5 | 2001 | ||
| Total Access | 978-1-57851-244-7 | 2002 | ||
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