Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Customers

by Geoffrey A. Moore

Paperback

ISBN: 978-0-88730-717-1

ISBN-10: 0-88730-717-5

Harperbusiness · 1995
See also:
2006PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1999PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers