| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Cases in Advertising and Promotion Management | Paperback | 978-0-07-114618-0 | 1993 | John A. Quelch | |
| Key Marketing Metrics: The 50+ metrics every manager needs to know | " | 978-0-273-72203-8 | 2008 | Neil Bendle · Phillip Pfeifer · David Reibstein | |
| Marketing messbar machen: Die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte | Gebunden | 978-3-8273-7255-0 | 2007 | Neil T. Bendle · Phillip Pfeifer · David J. Reibstein | |
| Marketing Metrics: 50+ Metrics Every Executive Should Master | Hardcover | 978-0-13-187370-4 | 2006 | Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein | |
| Marketing Metrics: The Definitive Guide to Measuring Marketing Performance | " | 978-0-13-705829-7 | 2010 | Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein | |
| Marketing Research | Taschenbuch | 978-0-13-282389-0 | 2011 | Monique Reece · Jamie Turner · Reshma Shah | |
| The Profit Impact of Marketing Strategy Project: Retrospect and Prospects | Paperback | 978-0-521-12345-7 | 2009 | Michael J. Moore | |
| The Profit Impact of Marketing Strategy Project: Retrospect and Prospects | Hardcover | 978-0-521-84053-8 | 2004 | " | |
| Understanding Consumers: Quantitative Approaches | Paperback | 978-1-269-27667-2 | 2014 | James R. Evans · Rajkumar Venkatesan | |
| マーケティング・メトリクス マーケティング成果の測定方法 maーketeingu・metorikusu maーketeinguseikanosokuteihouhou | 単行本 | 978-4-86401-002-3 | 2011 | ポール・Ｗ・ファリス · ネイル・T・ベンドル · フィリップ・Ｅ・ファイファー · ディビッド・Ｊ・レイブシュタイン · Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein |
Farris, Paul W. · P.F. · P W. · Paul Farris · Paul W. · W F
Addison-Wesley Verlag · Cambridge University Press · McGraw-Hill · Pearson · Pearson Education · Prentice Hall · ピアソン桐原 (piasonkiribara/kirihara/toge)