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by Paul FarrisPaperback details (UK). details (USA). details (Germany). details (Canada). ISBN: 978-0-521-12345-7 ISBN-10: 0-521-12345-3 Cambridge University Press · 2009 |
| See also (possibly by other authors): | ||
| 2004 | Hardcover | The Profit Impact of Marketing Strategy Project: Retrospect and Prospects |