Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Definitive

by: Paul W. Farris · Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein

Hardcover

ISBN: 978-0-13-705829-7

ISBN-10: 0-13-705829-2

Pearson FT Press · 2010