Malcolm McDonald

titlemedia type ISBN-13year of publica-
tion
other author(s)
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multi-Channel WorldPaperback
978-0-7494-8267-12018Martin Newman
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel WorldDigital
978-0-7494-8268-82018   "
AAG: Urban ChangeHardcover
978-0-340-62097-71996Alan Doherty · Jim Bruce
Błyskotliwość to za mało! Skuteczne techniki planowania marketingowegoTaschenbuch 978-83-246-0113-42019
Creating Powerful BrandsPaperback
978-1-85617-849-52010Leslie de Chernatony · Elaine Wallace
Creating Powerful Brands   "
978-0-7506-5980-22003Leslie de Chernatony
E-Marketing: E-BookDigital
978-0-273-66119-12002Hugh Wilson
FEDFA: a Victorian branch history, 1907 - 2005.Paperback
978-0-646-45038-42005
Handbook of Marketing PlanningHardcover
978-0-905440-95-81981
If You're So Brilliant...How Come You Don't Have a Marketing Plan? The Essential Guide to Marketing PlanningPaperback
978-0-7494-3726-82002
Industrial MarketingHardcover
978-0-905440-98-91979
Key Account Management: Learning from supplier and customer perspectivesPaperback
978-0-7506-3278-21998Beth Rogers
Key Account Management: The Definitive Guide   "
978-0-470-97415-52011Diana Woodburn
Key Account Management: The Definitive Guide   "
978-0-7506-6246-82006   "
Key Account PlansHardcover
978-1-138-13411-92015Lynette Ryals
Key Account Plans: The Practitioners Guide to Profitable PlanningPaperback
978-0-7506-8367-82007   "
Key Customers: How to Manage Them Profitably   "
978-0-7506-4615-42000etc. · Beth Rogers · Diana Woodburn
Les Plans Marketing: Comment les Etablir,Comment les UtiliserPoche 978-2-8041-2207-22015
Les plans Marketing: Comment les établir ? Comment les utiliser ?Broché 978-2-8041-4479-12003
Malcolm McDonald on Key Account ManagementPaperback
978-0-7494-8077-62017Beth Rogers
Malcolm McDonald on Key Account ManagementDigital
978-0-7494-8079-02017   "
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyPaperback
978-0-7494-7821-62016
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy   "
978-0-7494-5149-32007
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify ThemDigital
978-0-7494-8175-92018Grant Oliver
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify ThemPaperback
978-0-7494-8176-62018   "
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness   "
978-0-7494-6263-52011Peter Mouncey
Marketing Accountability: How to Measure Marketing EffectivenessHardcover
978-0-7494-5386-22009   "
Marketing: A Complete GuidePaperback
978-0-333-99437-52003
Marketing: A Complete Guide in Pictures   "
978-0-7506-6198-02004Peter Morris
Marketing and Finance: Creating Shareholder Value   "
978-1-119-95338-82013Brian D. Smith · Keith Ward
Marketing Due Diligence: Reconnecting Strategy to Share Price   "
978-0-7506-8342-52007
Marketing Due Diligence: Reconnecting Strategy to Share Price   "
978-0-7506-6727-22005Keith Ward · Brian Smith
Marketing in a Nutshell: Key concepts for non-specialists: Key Concepts for Non-specialists   "
978-0-7506-8133-92007Mike Meldrum
Marketingpläne: Eine Einführung für die praktische Anwendung.Taschenbuch
978-3-8274-1849-42008
Marketing Plan in ColourPaperback
978-0-7506-4759-52000Peter Morris
Marketing Plans: A Complete Guide in Pictures   "
978-1-119-94313-62012
Marketing Plans for Service Businesses: A Complete Guide   "
978-0-7506-6746-32005
Marketing Plans for Services: A Complete Guide   "
978-0-470-97909-92011Pennie Frow · Adrian Payne
Marketing Plans: How to Prepare Them, How to Use Them   "
978-0-470-66997-62011Hugh Wilson
Marketing Plans: How to Prepare Them, How to Use Them   "
978-0-7506-8386-92007
Marketing Plans: How to Prepare Them, How to Use Them   "
978-0-7506-5625-22002
Marketing Plans: How to Prepare Them, How to Use ThemLibrary Binding
978-0-531-09590-41985
Marketing Plans That WorkPaperback
978-0-7506-7307-52001Warren Keegan
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness   "
978-0-7494-6897-22014Peter Mouncey · Stan Maklan Dr
Market Segmentation: How to Do It and How to Profit from It   "
978-1-118-43267-92012
Market Segmentation: How to Do it, How to Profit from it   "
978-1-906884-18-52010Ian Dunbar
Market Segmentation: How to do it, how to Profit from it   "
978-0-7506-5981-92004
MBA Marketing   "
978-1-137-30029-42013
Plany marketingoweGebunden 978-83-264-1451-02012
Profiting from Ecrm: E-BookDigital
978-0-273-66133-72002Elizabeth Daniel · et al
Profiting from eCRM: Making the New Marketing Work: Making the New Market WorkPaperback
978-0-273-65421-62001Hugh Wilson · Elizabeth Daniel · John Ward · Frances Sutherland
Retail Marketing Plans: How to Prepare Them, How to Use Them   "
978-0-7506-2021-51996Christopher C.S. Tideman
The Complete Marketer: 60 Essential Concepts for Marketing Excellence   "
978-0-7494-6676-32013Mike Meldrum
The New Marketing: Drive the Digital Market or It Will Drive You   "
978-0-7506-5387-92002
The Who's Who of Leeds UnitedHardcover
978-1-85983-631-62008Martin Jarred

M M · M. McDonald · Malcolm H. B. McDonald · Malcolm H. McDonald · Malcolm MacDonald · Prof Malcolm Mcdonald · Professor Malcolm McDonald

Breedon Books Publishing Co Ltd · Butterworth-Heinemann · De Boeck · Franklin Watts · Goodfellow Publishers Limited · Helion · Hodder & Stoughton · Kogan Page · MCB Publications Ltd · Palgrave Macmillan · Pearson Education · Routledge · Spektrum Akademischer Verlag · Various small imprints · Wiley · Wolters Kluwer

 

Malcolm McDow