John A. A. Quelch · John A. Quelch · John A Quelch, V Kasturi Rangan Rajiv Lal
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Harvard Business Review on Brand Management | 978-1-57851-144-0 | 1999 | Erich Joachimsthaler · David A. Aaker · David Kenny · Vijay Vishwanath · Mark Jonathan |
| Instructors Manual | 978-0-13-088521-0 | 2001 | |
| Marketing Management Text and Cases | 978-0-07-296762-3 | 2004 | Rajiv Lal · V Kasturi Rangan |
| Problems and Cases in Healthcare Marketing | 978-0-07-288776-1 | 2004 | John Gourville · V Kasturi Rangan |
Harvard Business Review Press · McGraw-Hill · Prentice Hall