title | media type | ISBN-13 | year of publica- tion | other author(s) | |
---|---|---|---|---|---|
Building a Culture of Health: A New Imperative for Business | Taschenbuch | 978-3-319-43722-4 | 2016 | ||
Business Solutions for the Global Poor: Creating Social and Economic Value | Hardcover | 978-0-7879-8216-4 | 2007 | V. Kasturi Rangan · Gustavo Herrero · Brooke Barton | |
Cases in Advertising and Promotion Management | Paperback | 978-0-07-114618-0 | 1993 | Paul W. Farris | |
Cases in Consumer Behavior | " | 978-0-13-118332-2 | 1986 | F. Stewart Debruicker · Scott Ward | |
Cases in Marketing Management and Strategy: An Asia-Pacific Perspective | " | 978-0-13-577057-3 | 1996 | ||
Cases in Strategic Marketing Management: Business Strategies in Latin America | " | 978-0-13-089490-8 | 2000 | Guillermo D'Andrea | |
Cases in Strategic Marketing Management: Business Strategies in Muslim Countries | " | 978-0-13-028357-3 | 2000 | ||
Choice Matters: How Healthcare Consumers Make Decisions | " | 978-0-19-088613-4 | 2018 | Gordon Moore · Emily Boudreau | |
Compassionate Management of Mental Health in the Modern Workplace | Gebunden | 978-3-319-71540-7 | 2018 | Carin-Isabel Knoop | |
GLOBAL MARKETING MANAGEMENT: ACASEBOOK | Paperback | 978-0-324-32284-2 | 2005 | Christopher Bartlett | |
Harvard Business Review on Crisis Management | " | 978-1-57851-235-5 | 2000 | Norman R. Augustine · Anurag Sharma · Idalene F. Kesner · N. Craig Smith · Robert J. Thomas · Greg Brenneman · Linda Hill | |
How to Market to Consumers: 10 Ways to Win | Hardcover | 978-0-471-61853-9 | 1989 | ||
Marketing Management Text and Cases | Paperback | 978-0-07-124218-9 | 2004 | Rajiv Lal · V.Kasturi Rangan | |
Marketing Management Text and Cases | Hardcover | 978-0-07-296762-3 | 2004 | Rajiv Lal · V Kasturi Rangan · John Quelch | |
Marketing Management: Text and Cases | Paperback | 978-0-07-112328-0 | 2001 | Robert J. Dolan | |
Problems and Cases in Healthcare Marketing | Hardcover | 978-0-07-288776-1 | 2004 | John T. Gourville · V Kasturi Rangan | |
Readings in Modern Marketing | Paperback | 978-962-996-279-1 | 2007 | ||
Readings in Modern Marketing | Hardcover | 978-962-996-240-1 | 2006 | ||
Sales Promotion Management | " | 978-0-13-788118-5 | 1989 | ||
Strategic marketing cases for 21st century Asia | Paperback | 978-0-13-027601-8 | 2000 | Siew-Meng Leong · Ang Swee Hoon · Chin Tiong Tan | |
The New Global Brands: Managing Non-Government Organizations in the 21st Century | Hardcover | 978-0-324-32023-7 | 2005 | Nathalie Laidler-Kylander |
J. A. · John A. · John A. A. Quelch · John A Quelch, V Kasturi Rangan Rajiv Lal · John Quelch
Harvard Business Review Press · Jossey-Bass · McGraw-Hill · Oxford University Press · Prentice Hall · South-Western College Publications · Springer · Wiley