| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Analysis for Strategic Market Decisions | Paperback | 978-0-314-85227-4 | 1985 | ||
| Analysis for Strategic Market Decisions | " | 978-0-314-96039-9 | |||
| Buyer Attitudes and Brand Choice Behavior | Hardcover | 978-0-02-907210-3 | 1970 | ||
| Consumerism: Search for the Consumer Interest | Paperback | 978-0-02-900040-3 | 1978 | David A. Aaker | |
| Consumerism: Search for the Consumer Interest | Hardcover | 978-0-02-900060-1 | 1974 | " | |
| Consumerism: Search for the Consumer Interest | Paperback | 978-0-02-900080-9 | 1971 | " | |
| Emerging Technologies P | " | 978-0-471-68939-3 | 2004 | ||
| Essentials of Marketing Research, 2nd Edition | Hardcover | 978-0-471-41235-9 | 2001 | V. Kumar · David A. Aaker | |
| Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set | " | 978-0-471-71811-6 | 2005 | V. Kumar · David A. Aaker | |
| Essentials of Marketing Research, 2nd Edition with SPSS 17.0 | " | 978-0-470-50632-5 | 2009 | V. Kumar · David A. Aaker | |
| Essentials of Marketing Research | Taschenbuch | 978-975-6862-18-6 | 2005 | V. Kumar · David A. Aaker | |
| Experience Curves: Evidence, Empirical Issues and Applications | Paperback | 978-99927-999-1-8 | 1985 | David B. Montgomery | |
| Identifying Competitive Product-Market Boundaries: Strategic and Analytical Issues | " | 978-99927-999-3-2 | 1976 | Allan D. Shocker | |
| Market Driven Strategy: Processes for Creating Value | Hardcover | 978-0-684-86536-2 | 1999 | ||
| Market Driven Strategy: Processes for Creating Value | " | 978-0-02-907211-0 | 1990 | ||
| Marketing Research | Paperback | 978-1-119-35527-4 | 2015 | David A. Aaker · V. Kumar · Robert P. Leone | |
| Marketing Research | Hardcover | 978-1-118-15663-6 | 2012 | David A. Aaker · V. Kumar · Robert Leone | |
| Marketing Research | " | 978-0-470-31725-9 | 2009 | David A. Aaker · V. Kumar · Robert Leone | |
| Marketing Research | " | 978-0-470-05076-7 | 2006 | David A. Aaker · V. Kumar | |
| Marketing Research | " | 978-0-471-23057-1 | 2003 | David A. Aaker · V. Kumar | |
| Marketing Research | Paperback | 978-81-265-0806-8 | 2001 | David A. Aaker | |
| Marketing Research | Taschenbuch | 978-975-23-0412-3 | 2001 | " | |
| Marketing Research | Hardcover | 978-0-471-36340-8 | 2000 | David A. Aaker · V. Kumar | |
| Marketing Research: The Second Pacific Rim Edition | Paperback | 978-0-470-81070-5 | 2007 | David A. Aaker · V. Kumar · Meredith Lawley · David W. Stewart | |
| Marketing Research, with SPSS 18.0 Software Set | Hardcover | 978-1-118-00288-9 | 2010 | David A. Aaker · V. Kumar · Robert Leone | |
| Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company | " | 978-1-4221-0154-4 | 2006 | Paul J. H. Schoemaker | |
| Strategic Market Planning: The Pursuit of Competitive Advantage | Paperback | 978-0-314-77884-0 | 1984 | ||
| Strategy from the Outside In: Profiting from Customer Value | Hardcover | 978-0-07-174229-0 | 2010 | Christine Moorman | |
| The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers | Paperback | 978-1-4165-8461-2 | 2007 | ||
| The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers | Hardcover | 978-0-684-86467-9 | 1999 | ||
| Wharton on Dynamic Competitive Strategy | Paperback | 978-0-471-68957-7 | 2004 | David J. Reibstein | |
| Wharton on Dynamic Competitive Strategy | Hardcover | 978-0-471-17207-9 | 1997 | " | |
| Wharton on Managing Emerging Technologies | " | 978-0-471-36121-3 | 2000 | Paul J. H. Schoemaker · Robert E. Gunther | |
| Wharton zur dynamischen Wettbewerbsstrategie | Gebunden | 978-3-430-17669-9 | 1998 | David J. Reibstein · Robert E. Gunther | |
| WIE Marketing Research | Hardcover | 978-0-471-45168-6 | 2003 | David A. Aaker · V. Kumar | |
| ウォートンスクールのダイナミック競争戦略 (Best solution) uoーtonsukuーrunodainamikkukyousousenryaku (Best solution) | 単行本 | 978-4-492-53065-8 | 1999 | ジョージ・S. デイ · デイビッド・J. レイブシュタイン · David J. Reibstein · 小林 陽太郎 · 池田 仁一 · 荻久保 直志 · 黒田 康史 | |
G D · G S · George Day · George S. · GEORGE S. DAY DAVID A. AAKER' 'V. KUMAR · George S. Day,V. Kumar David A. Aaker · S D · S. Day
Boyut · Econ · Elit Kitaplar · Harvard Business Review Press · Macmillan · Marketing Science Inst · McGraw-Hill · Scribners · Simon & Schuster · West Group · Wiley · Wiley India · 東洋経済新報社 (touyoukeizaishimpousha)