Consumerism: Search for the Consumer Interest

Consumer

by David A. Aaker

Paperback

ISBN: 978-0-02-900040-3

ISBN-10: 0-02-900040-8

Free Press · 1978

See also:
1978PaperbackConsumerism: Search for the consumer interest
1974HardcoverConsumerism: Search for the Consumer Interest
1971PaperbackConsumerism: Search for the Consumer Interest