Essentials of Marketing Research, 2nd Edition with SPSS 17.0
by:
V. Kumar
·
David A. Aaker
·
George S. Day
Hardcover
details (
USA
).
ISBN: 978-0-470-50632-5
ISBN-10: 0-470-50632-6
Wiley
· 2009
See also (possibly by other authors):
Paperback
Essentials of Marketing Research, 2nd Edition with SPSS 13.0