Essentials of Marketing Research, 2nd Edition with SPSS 17.0

Marketing

by: V. Kumar · David A. Aaker · George S. Day

Hardcover

ISBN: 978-0-470-50632-5

ISBN-10: 0-470-50632-6

Wiley · 2009

See also (possibly by other authors):
 PaperbackEssentials of Marketing Research, 2nd Edition with SPSS 13.0