| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Advertising Account Planning: A Practical Guide | Hardcover | 978-0-7656-1729-3 | 2006 | Larry D. Kelley |
| Advertising Account Planning: A Practical Guide | Paperback | 978-0-7656-1730-9 | 2006 | " |
| Advertising Account Planning: Planning and Managing an IMC Campaign | " | 978-0-7656-2564-9 | 2014 | " |
| Advertising Account Planning: Planning and Managing an IMC Campaign | " | 978-0-7656-4036-9 | 2014 | Larry Kelley |
| Advertising and Public Relations Research | Hardcover | 978-1-138-12748-7 | 2015 | Larry D. Kelley · Jerry Hudson · Samuel Bradley |
| Advertising and Public Relations Research | Paperback | 978-0-7656-3606-5 | 2014 | |
| Advertising and Public Relations Research | Hardcover | 978-1-138-86028-5 | 2014 | Larry D. Kelley · Jerry Hudson · Samuel Bradley |
| Advertising and Public Relations Research | Paperback | 978-0-7656-2418-5 | 2010 | Samuel D Bradley · Larry D Kelley · Fogarty KleinMonroe · Jerry Hudson |
| Advertising Management | " | 978-0-7656-2260-0 | 2009 | |
| Advertising Media Planning: A Brand Management Approach | Hardcover | 978-0-7656-2635-6 | 2011 | Larry D. Kelly · Kim Bartel Sheehan |
| Advertising Media Planning: A Brand Management Approach | Paperback | 978-0-7656-2033-0 | 2008 | Larry D. Kelley |
| Advertising Media Planning: A Brand Management Approach | " | 978-0-7656-1310-3 | 2003 | " |
| Advertising Media: Strategy and Tactics | Hardcover | 978-0-697-11791-5 | 1992 | Arnold M. Barban · Peter B. Turk |
| Advertising Media Workbook and Sourcebook | Paperback | 978-0-7656-2034-7 | 2008 | Larry D. Kelley |
| Advertising Media Workbook and Sourcebook | Hardcover | 978-0-7656-1540-4 | 2004 | " |
| Basic Advertising | Paperback | 978-0-538-19090-9 | 1991 | |
| Cases in Advertising Management | " | 978-0-7656-2261-7 | 2009 | Larry D Kelley |
D. J. · D.W. · D. W. Jugenheimer · Donald J. · Donald W. · W.J. · W. Jugenheimer
Cengage Learning · McGraw-Hill · Routledge