Advertising Media Planning: A Brand Management Approach

Advertising

by: Larry D. Kelly · Donald W. Jugenheimer · Kim Bartel Sheehan

Hardcover

ISBN: 978-0-7656-2635-6

ISBN-10: 0-7656-2635-7

Routledge · 2011

See also:
2008PaperbackAdvertising Media Planning: A Brand Management Approach
2003PaperbackAdvertising Media Planning: A Brand Management Approach