Advertising Media Planning: A Brand Management Approach

Management

by Larry D. Kelley

Paperback

ISBN: 978-0-7656-1310-3

ISBN-10: 0-7656-1310-7

Routledge · 2003

See also:
2011HardcoverAdvertising Media Planning: A Brand Management Approach
2008PaperbackAdvertising Media Planning: A Brand Management Approach