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by Larry D. KelleyPaperback details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-7656-1310-3 ISBN-10: 0-7656-1310-7 Routledge · 2003 |
| See also: | ||
| 2011 | Hardcover | Advertising Media Planning: A Brand Management Approach |
| 2008 | Paperback | Advertising Media Planning: A Brand Management Approach |