Advertising Media Planning: A Brand Management Approach

Advertising

by: Larry D. Kelley · Donald W. Jugenheimer

Paperback

ISBN: 978-0-7656-2033-0

ISBN-10: 0-7656-2033-2

Routledge · 2008

See also:
2011HardcoverAdvertising Media Planning: A Brand Management Approach
2003PaperbackAdvertising Media Planning: A Brand Management Approach