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by: Larry D. Kelley · Donald W. JugenheimerPaperback details (USA). details (United Kingdom). details (Germany). details (Canada). ISBN: 978-0-7656-2033-0 ISBN-10: 0-7656-2033-2 Routledge · 2008 |
| See also: | ||
| 2011 | Hardcover | Advertising Media Planning: A Brand Management Approach |
| 2003 | Paperback | Advertising Media Planning: A Brand Management Approach |