title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Empirical Generalizations about Marketing Impact | Paperback | 978-0-9823877-0-2 | 2009 | |
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support | " | 978-1-78990-420-8 | 2019 | Natalie Mizik |
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support | Hardcover | 978-1-78471-674-5 | 2018 | " |
Long-term Impact of Marketing: A Compendium | " | 978-981-322-979-2 | 2018 | |
Market Response Models: Econometric and Time Series Analysis | Paperback | 978-94-010-6972-4 | 2011 | Leonard J. Parsons · Randall L. Schultz |
Market Response Models: Econometric and Time Series Analysis | " | 978-1-4020-7368-7 | 2003 | Leonard J. Parsons · Randall L. Schultz |
Market Response Models: Econometric and Time Series Analysis | Hardcover | 978-0-7923-7826-6 | 2001 | Leonard J. Parsons · Randall L. Schultz |
Edward Elgar Publishing Ltd · Marketing Science Institute · Springer