by: Natalie Mizik · Dominique M. HanssensPaperback
ISBN: 978-1-78990-420-8 ISBN-10: 1-78990-420-X Edward Elgar Publishing Ltd · 2019 |
See also: | ||
2018 | Hardcover | Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management Series) |