Services Marketing: Concepts, Strategies, & Cases

Marketing

by: K. Douglas Hoffman · John E.G. Bateson

Hardcover

ISBN: 978-1-4390-3939-7

ISBN-10: 1-4390-3939-9

South-Western College Pub · 2010

See also:
2016HardcoverServices Marketing: Concepts, Strategies, & Cases
2016Loose LeafServices Marketing: Concepts, Strategies, & Cases
2005HardcoverServices Marketing: Concepts, Strategies, & Cases