Services Marketing: Concepts, Strategies, & Cases

Marketing

by: K. Douglas Hoffman · John E.G. Bateson

Hardcover

ISBN: 978-1-285-42978-6

ISBN-10: 1-285-42978-8

Cengage Learning · 2016

See also:
2016Loose LeafServices Marketing: Concepts, Strategies, & Cases
2010HardcoverServices Marketing: Concepts, Strategies, & Cases
2005HardcoverServices Marketing: Concepts, Strategies, & Cases