Services Marketing: Concepts, Strategies, & Cases

Marketing

by: K. Douglas Hoffman · John E.G. Bateson

Hardcover

ISBN: 978-0-324-31996-5

ISBN-10: 0-324-31996-7

South-Western College Pub · 2005

See also:
2016HardcoverServices Marketing: Concepts, Strategies, & Cases
2016Loose LeafServices Marketing: Concepts, Strategies, & Cases
2010HardcoverServices Marketing: Concepts, Strategies, & Cases