Services Marketing: Concepts, Strategies, & Cases

Marketing

by: K. Douglas Hoffman · John E.G. Bateson

Loose Leaf

ISBN: 978-1-337-06277-0

ISBN-10: 1-337-06277-4

Cengage Learning · 2016

See also:
2016HardcoverServices Marketing: Concepts, Strategies, & Cases
2010HardcoverServices Marketing: Concepts, Strategies, & Cases
2005HardcoverServices Marketing: Concepts, Strategies, & Cases