Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic

by Kevin Lane Keller

Hardcover

ISBN: 978-0-13-120115-6

ISBN-10: 0-13-120115-8

Prentice Hall · 1997

See also:
2007TaschenbuchStrategic Brand Management: Building, Measuring, and Managing Brand Equity
2003HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity