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by Kevin Lane KellerHardcover details (UK). details (Germany). details (Canada). ISBN: 978-0-13-120115-6 ISBN-10: 0-13-120115-8 Prentice Hall · 1997 |
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2007 | Taschenbuch | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
2003 | Hardcover | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |