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by Kevin Lane KellerHardcover details (United Kingdom). details (Germany). details (Canada). ISBN: 978-0-13-121611-2 ISBN-10: 0-13-121611-2 Pearson College Div · 2003 |
| See also: | ||
| 2007 | Taschenbuch | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
| 1997 | Hardcover | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |