Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic

by Kevin Lane Keller

Hardcover

ISBN: 978-0-13-121611-2

ISBN-10: 0-13-121611-2

Pearson College Div · 2003

See also:
2007TaschenbuchStrategic Brand Management: Building, Measuring, and Managing Brand Equity
1997HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity