Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic

by Kevin Lane Keller

Taschenbuch

ISBN: 978-0-13-233622-2

ISBN-10: 0-13-233622-7

Pearson Prentice Hall, · 2007

See also:
2003HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity
1997HardcoverStrategic Brand Management: Building, Measuring, and Managing Brand Equity