by Kevin Lane KellerTaschenbuch details (Canada). details (UK). details (Germany). ISBN: 978-0-13-233622-2 ISBN-10: 0-13-233622-7 Pearson Prentice Hall, · 2007 |
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2003 | Hardcover | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
1997 | Hardcover | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |