ISBN: 978-0-07-778215-3
ISBN-10: 0-07-778215-1
McGraw-Hill ยท 2012
| See also (possibly by other authors): | ||
| 2016 | Loose Leaf | Contemporary Advertising and Integrated Marketing Communications |
| 2012 | Loose Leaf | Contemporary Advertising and Integrated Marketing Communications, 14th Edition |
| 2011 | Ring-bound | Contemporary Advertising & Integrated Marketing Communications |