Contemporary Advertising & Integrated Marketing Communications

Contemporary

by Michael F. Weigold, Christian Arens William F. Arens

Ring-bound

ISBN: 978-0-07-769397-8

ISBN-10: 0-07-769397-3

McGraw Hill · 2011

See also (possibly by other authors):
2012Loose LeafContemporary Advertising and Integrated Marketing Communications, 14th Edition
2012Unknown BindingContemporary Advertising & Integrated Marketing Communications (Looseleaf edition with 3 Ring Binder)