Contemporary Advertising and Integrated Marketing Communications, 14th Edition

Contemporary

by: William Arens · Michael Weigold · Christian Arens

Loose Leaf

ISBN: 978-0-07-802895-3

ISBN-10: 0-07-802895-7

McGraw-Hill Education · 2012

See also (possibly by other authors):
2012Unknown BindingContemporary Advertising & Integrated Marketing Communications (Looseleaf edition with 3 Ring Binder)
2011Ring-boundContemporary Advertising & Integrated Marketing Communications