Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising

by: George E. Belch · Michael A. Belch

Hardcover

ISBN: 978-0-07-406315-6

ISBN-10: 0-07-406315-4

McGraw-Hill College · 2000
See also:
2011PaperbackAdvertising and Promotion: An Integrated Marketing Communications Perspective
2008TaschenbuchAdvertising and Promotion: An Integrated Marketing Communications Perspective
2007HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective
2003HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective
2003PaperbackAdvert and Promotion+ Pweb
2000HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective