Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising

by: George E. Belch · Michael A. Belch

Hardcover

ISBN: 978-0-07-253676-8

ISBN-10: 0-07-253676-4

Mcgraw-Hill (Tx) · 2003
See also:
2011PaperbackAdvertising and Promotion: An Integrated Marketing Communications Perspective
2008TaschenbuchAdvertising and Promotion: An Integrated Marketing Communications Perspective
2007HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective
2003PaperbackAdvert and Promotion+ Pweb
2000HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective
2000HardcoverAdvertising and Promotion: An Integrated Marketing Communications Perspective