Advertising and Promotion: An Integrated Marketing Communications Perspective

by George E. Belch

Paperback

details (United States).

details (Italy).
(see also: Copertina flessibile)

details (Spain - España).
(see also: Tapa blanda)

ISBN: 978-0-07-131440-4

ISBN-10: 0-07-131440-7

Irwin/McGraw-Hill · 2011