Consumer Behavior: Building Marketing Strategy, 12th Edition

Marketing

by: Del I. Hawkins · David L. Mothersbaugh

Hardcover

ISBN: 978-0-07-353004-8

ISBN-10: 0-07-353004-2

McGraw-Hill/Irwin · 2012
See also:
2015HardcoverConsumer Behavior: Building Marketing Strategy
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
2000PaperbackConsumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)