Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Strategy

by: Del I. Hawkins · Kenneth A. Coney

Hardcover

ISBN: 978-0-07-253686-7

ISBN-10: 0-07-253686-1

McGraw-Hill College · 2003

See also:
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)